Monthly Archives: August 2014 »

Golf’s Biggest Threat

Golf’s Biggest Threat

dustin.ashby@gmail.com August 14, 2014 0

Booking a round of golf online is easier, quicker (and often cheaper) than ever. But, while the technology is great, it’s creating a headache for operators who are struggling with discounting. Some are concerned

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Converting more leads using inbound marketing

Converting more leads using inbound marketing

dustin.ashby@gmail.com August 14, 2014 0

Unless your buyer is unaware of thier pain, they have already started interviewing vendors. Much of the Buyer’s Journey takes place without vendor involvement, and since so few companies have formally mapped the Buyer’s

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What marketers need to know about online video

What marketers need to know about online video

dustin.ashby@gmail.com August 14, 2014 0

Most online marketers are aware of the value of online video to promote services and products. Whether used to as an online commercial, product education, or to provide online support in order to reduce

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It’s not all about the content

It’s not all about the content

dustin.ashby@gmail.com August 14, 2014 0

Quick recap: 1. Social Media channels, when used for business purposes, are not exclusively marketing channels (and shouldn’t be “owned” by Marketing or Digital Marketing… or any other Marketing/Advertising/PR function). 2. Social Media channels, when

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Reworking the social media strategy

Reworking the social media strategy

dustin.ashby@gmail.com August 14, 2014 0

Earlier we took a look at the importance of addressing all three pillars of inbound business development in your social business program: customer acquisition, customer development, and customer retention. I even asked you to do some homework, so

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Understanding your social media program

Understanding your social media program

dustin.ashby@gmail.com August 14, 2014 0

While it’s a lot more fun to constantly be looking at customer acquisition, but as equally if not more important is your strategy for customer development and customer retention. One of the main reasons

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Reworking your social media program

Reworking your social media program

dustin.ashby@gmail.com August 14, 2014 0

For the next few minutes, I want you to forget everything you have ever been told about social media and social media marketing. I want you to forget about the importance of likes and

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Hello world!

August 14, 2014 1

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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